CoBrands.

New fixture (shopfittings) suite that is authentic & feminine, and on-brand for Cotton On, Rubi, and Cotton On Body.

Design development of new fixture suite, with an emphasis on creating balance between VM moments & volume displays of product. Multi-store rollout, and ultimately used as the standard for new stores.

Careful consideration of OHS aspects, to ensure that the fixtures work well for the customers and store teams.

Detail drawings, prototype reviews, and supplier management to ensure that the fixtures were made to the required quality & finishes.

Geelong Cats (AFL) x Typo.

Bespoke fixtures designed for the Cats Shop at GMHBA Stadium to sell Typo merchandise with Geelong Cats branding.

The fixtures were designed to represent and celebrate the collaboration of both brands, and were custom-made to suit the requirements of the highly-frequented space.

Target Australia.

Illuminated Headphone Shelves - interactive display.

Heaphones are the hero in this illuminated shelf. Customers can trial the headphones by plugging them into their own devices and test out the sound quality against their music. Heaphones are secured to the shelf.

Packaged product is displayed in volume above & below the feature shelf.

Target Australia.

Modular racking for books & digital products.

The brief was to showcase the product, not the fixture. Low cost, ease of assembly & storage, and clean aesthetics were all of high priority for this project. Designed and implemented into many Target stores over 5 years ago, this design is still used in stores today.

Target Australia.

Intimates Department - Southland.

Working in collaboration with Visual Merchandising, Project Manager, Store Planner and Shopfitter to design, develop and execute a new look for the Intimates department at the Southland (Melbourne) store.

The idea was to have a space that felt special, comfortable and feminine; far from the generic steel frame fixtures typically used in a “big-box” environment